I help Shopify Plus and Magento brands improve site speed, fix revenue-impacting issues, and increase conversions.

Problem

Brands needed Rebuy-like upsells, tier pricing, VIP shipping, free gifts, and cart-drawer promos without stacking multiple SaaS subscriptions.

Solution

Built and rolled out custom Shopify apps and Functions—VIP shipping, free-gift popup, tier pricing, limited-time cart-drawer offers, Rebuy-style widgets shared across stores, plus a custom subscription app for a non-Plus diapers startup.

Results

• VIP Shipping, free-gift popup, tier pricing, and cart-drawer LTO apps live on Plus storefronts
• Shopify Functions powering checkout and cart discount logic
• Rebuy-style widget patterns reused across multiple brands
• Custom subscription app delivered for a non-Plus startup (confidential)

Problem

Legacy Magento storefronts were slow, hard to maintain, and blocking growth on a regulated US market.

Solution

Led Magento-to-Shopify Plus migration, custom theme work, checkout extensibility, and compliance-focused storefront logic.

Results

• Improved Core Web Vitals (INP, LCP) across key templates
• Reduced page load time on product and collection pages
• Built Delta-9 state restriction logic for compliant sales
• Recharge subscription integrations
• Klaviyo marketing integrations

Problem

Slow Magento store, outdated stack, and infrastructure that couldn't support catalog scale or reliable checkout.

Solution

Magento 1→2 migration, Hyvä theme rebuild, caching layer, and full DevOps setup.

Results

• Redis and Varnish caching for faster TTFB
• Cloudflare in front of production traffic
• ElasticSearch for catalog performance
• CI/CD and staging/production environments

Problem

Checkout failures and Stripe integration issues were blocking orders and damaging conversion.

Solution

Debugged payment flow, Stripe integration, and checkout edge cases end to end.

Results

• Resolved checkout failures blocking completed orders
• Fixed Stripe integration and payment edge cases
• Stabilized checkout for ongoing subscription revenue

Problem

AI-generated storefront sections weren't merchant-safe—content and layout couldn't be edited in the Shopify theme customizer.

Solution

Converted the AI project into proper Shopify Liquid sections and blocks, wired for Theme Customizer editing (ready-to-wear, made-to-measure, cloth story, and related homepage modules).

Results

• New homepage and collection sections editable in Shopify Customizer
• Merchants can update copy, media, and CTAs without developer handoff
• Production Shopify storefront live for luxury menswear (Markham / Toronto)

Problem

Lovable prototype needed a clean transfer into a maintainable production site for a GTA vinyl resurfacing brand.

Solution

Took the Lovable build, transferred ownership/code, hardened for production hosting, and shipped the marketing site (services, portfolio, about).

Results

• Live production site for commercial & residential resurfacing
• Lovable prototype moved off prototype hosting into client-owned delivery
• Clear services and portfolio structure for Greater Toronto Area leads

Problem

Clinic needed the Lovable-built marketing site transferred into a stable production environment with booking and service pages intact.

Solution

Transferred the Lovable project to production, connected content and booking flows, and delivered the live psychology centre site.

Results

• Production site live for Mississauga / GTA psychology services
• Services, assessments, and specialty programs structured for patients and referrers
• Jane App booking path retained for appointments